Hey, I'm Chris White

I help the trades become the obvious choice in their town.

Smarter systems. Stronger reputation. More leads. Loyal customers. Real growth that lasts.

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Chris White  •  @heyitschrisw
Chris White, founder of The Backroom Network
Founder,
The Backroom Network
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Chris White
Who I am

It goes back to my grandfather's apples.

My grandfather, Gunther Gnass, invented cold apple storage selling at the farmers markets of Montreal. But he was never really in the apple business. He was in the experience business.

"His purpose was never the perfect apple. It was the perfect experience, so good that saying no felt silly."

That's the tradition I grew up in, and it's exactly what I do for the trades today. I help you become the one homeowners can't say no to, the obvious choice in your town. No fluff. No middlemen. No games. Just honest work that makes you impossible to overlook.

People first Results driven Always real
What I do

Simple systems. Real growth.

01

Get Found

We put your business in front of the right people, on Google and in AI, with visibility that drives real calls.

02

Build Trust

We help you earn trust online with reviews, content, and a reputation that makes people choose you every time.

03

Never Miss a Lead

We set up simple systems to capture, follow up, and turn more leads into loyal, paying customers.

The strongest steel must go through the hottest fire.
100%

I run it all on my own companies first.

Big House Painters and my postcard business are my live proof. I build in public, the wins and the mess, so you can see exactly what works before you ever pay for it.

Let's grow, together

Let's make your business the obvious choice.

You don't have to figure it out alone. Let's build a plan that gets real results.

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© 2026 Chris White • Hey It's Chris Love is the answer